PAY WITH A PHOTO
Deeplocal and Google tapped Animal's award-winning doc team to capture what happened when people were allowed to use the power of Google Photos to trade their pictures for a Wafles & Dinges waffle. They took to the streets of New York in a food truck. By the end of the day, Google had given out 3,000 waffles in 10 locations across three boroughs. The resulting viral buzz created 12 million social media impressions, including stop-ins by major internet celebrities.