Google Photos transformed Times Square into a pumpkin patch—inviting visitors to snap, organize and instantly search for the perfect fall photos.
The agency, Deep Local, put a pumpkin patch in the most high-traffic and delightfully unexpected of locations—Times Square. 8700+ pumpkins were adorned with hang tags highlighting the Google Photos search feature, while a fall-themed photo booth invited visitors to pose for snapshots that were displayed on a giant billboard. Lucky participants had their photo etched onto a pumpkin by a carving robot while a live bluegrass band provided the soundtrack for artisans carving searchable NYC landmarks into pumpkins. Brand ambassadors were on hand to show visitors how to search for photos with the Google Photos app.