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Intel

PC GAMER

 
Synopsis
 

It's what's inside that counts. Intel had dominated the gaming processor market for years with a superior product, but fell short when it came to authentically engaging with their target market—gamers. They turned to Archrival, who reached out to us, to help introduce their 6th generation Intel Core processors to the gaming market. The new messaging was designed to work within the memorable “Intel Inside” campaign, but featured a new set of characters that were painstakingly crafted to inject new life into their communications.

Credits
 

Production Comapny
Animal

Artist
Lenny Wilson
Gavin Kosko

Executive Producer
Kathy Dziubek

Producer
Nathan Voltz
Ally Oleynik

Agency
Archrival

Project